However, Hard Rock plans to try to attract customers to its Atlantic City location through live entertainment, bringing in big names such as rapper Pitbull and singer Carrie Underwood. Unlike Las Vegas, which has been steadily moving towards nongaming revenue, Atlantic City has still relied heavily on gambling. Over the last five years, five casinos shuttered their doors in Atlantic City as they struggled to attract customers in the face of legal casinos in nearby states, including Connecticut, Pennsylvania, Delaware, and Maryland. Hard Rock - which has a network of signature cafes, hotels and casinos in 50 countries, including Vegas - could be taking a risk.
Register or Buy Tickets, Price information. Event starts on Friday, 15 March 2024 and happening at Hard Rock Hotel & Casino Atlantic City, Atlantic City, NJ. Attend, Share & Influence Kenny Chesney Hosted By Concerts Live. Hard Rock replaces the old Trump Taj Mahal. Ocean Resort Casino, which also opened Thursday, replaces the old Revel. Stay tuned with the most relevant events happening around you. It opens alongside Ocean Resort Casino, which also received permission just hours later from the state regulators. The Hard Rock Hotel & Casino Atlantic City received approval Wednesday from the New Jersey Division of Gaming Enforcement. 'Our goal is to continue to try to move that to where it's not 80 90 percent, but we eventually get into a 60 65 percent gaming, 35 40 percent or so nongaming,' Allen told CNBC's ' Squawk Box' Thursday.
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